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  • SEO Fashion In 2021


    SEO Fashion In 2021

    Search engine optimization, is maybe the most consistent and valuable marketing channel at every marketer’s fingertips. Despite what many have heard, SEO is not failing, and, as you can reference from above, it’s actually growing. SEO is here to stay, but that doesn’t mean what you know of SEO today will be the same SEO you see over the next few years.

    what IS seo fashion in 2021?

    1. Consumer focus
    2. Search goal and alteration
    3. Page understanding
    4. Adapt fast

    1. Consumer Focus

    One of the best SEO leaders I ever worked with preached a simple, yet profound appearance when it came to SEO. What’s good for the user is good for SEO.

    This expression was true ten years ago, and it’s still true today. Google wants to provide users, or searchers, with the best possible experience.

    Hence, when Google sends a user to your site via their search engine results page, they want that user to be satisfied. If they are, that user will come back to Google the next time they have to search for something.

    2. Search goal and alteration

    When your content or SEO teams sit down to write a new piece of content, they’d better be looking at the search engine results page (SERP). Before you look at SEMRush, Google Search Console (GSC) or any other SEO tool, go to the SERP.

    3. Page understanding

    Last year, Google announced that page experience and their Core Web Vitals will be ranking factors for Google’s algorithm as early as May of 2021. If you’re unfamiliar with these, a great place to get started is at the Google Search Central Blog. Long story short, Google will be officially by site speed as a ranking factor.

    1. LCP - Largest Contentful Paint
    2. FID - First Input Delay
    3. CLS - Cumulative Layout Shift

    4. Adapt fast

    As you focus on the SERP, make note of what’s changing. Gone are the days of three paid links and ten blue links with a URL title tag and meta description.

    But when you see Google changing up the SERP, you must adapt quickly if you want to stay ahead of the competition. Featured snippets are still relatively new to Google, and yet, they’re already seeing if inserting a second featured clip or adding contextual links within featured snippets creates more engagement

    4th Aug 2021