What Our Thoughts




    The best SEO tools make it simpler and easier to ensure that your website is optimized for performance, as well as manage and check your search engine rankings.

    At its heart, SEO (Search Engine Optimization) developed as an extension to web accessibility by following HTML4 guidelines, in order to help better identify the purpose and content of a document. 

    This meant ensuring that web pages had unique page titles that properly reflected their content, as well as keyword headings to highlight the content of individual pages, and that other tags were treated the same accordingly. 

    This was necessary, not least because web developers were often only focused on coding issues rather than the user experience, let alone following web publishing guidelines.

    This slowly changed as it became increasingly known that search engines used these on-page signals to provide their Search Engine Results Pages and that there was an advantage to ranking higher on these to tap into free and natural organic traffic.

    1. SEMrush

    SEMrush SEO toolkit offers a fully complete set of SEO tools. You can view detailed keyword analysis reports as well as a summary of any domains you manage.

    More crucially, the SEO toolkit allows you to compare the performance of your pages to see how you rank against the competition. For instance, you can analyze backlinks from other websites to yours.

    2. Ahrefs

    Since its initial release in 2011, Ahrefs has quickly become one of the most popular SEO tools on the market, and it is used by web developers and content creators around the world to grow their online company.

    3. Moz Pro

    Moz Pro is a platform of SEO tools that aim to help you increase traffic, rankings, and visibility across search engine results. 

    Key tools include the ability to audit your own site using the Moz Pro spider, which should highlight potential issues and recommend actionable insights. There's also the ability to track your site rankings over hundreds or even thousands of keywords per website.

    4. Majestic SEO Tools

    Majestic SEO tools has always received praise from SEO veterans since its inception in 2011. This also makes it one of the oldest SEO tools available today.

    The tools main focus is on backlinks, which represent links between one website and another. This has a significant influence on SEO performance and as such, Majestic has a huge amount of backlink data.

    5. SpyFu

    SpyFu  is a search analytics company that scrapes the internet for data that is used to identify the keywords that companies and websites purchase using Google AdWords.

    SpyFu also matches search results with search terms so that companies have more insight into the types of searches and strings of words for which they appear on Google’s Search Engine Results Page.

    6. SEO Spider

    SEO Spider was initially created in 2010 by the euphemistically named Screaming Frog. One of the most attractive feature of SEO Spider is its ability to perform a quick search of URL's, as well as move slowly your site to check for broken pages.

    The tool also allows you to check for pages with missing title tags, duplicated meta tags, tags of the wrong length, as well as check the number of links placed on each page 

    Best free SEO tools

    • Google Search Console
    • Google Ads keyword planner
    • Google Optimize
    • SEOquake


    5th Aug 2021