DIFFERENT TYPES OF DIGITAL MARKETING

DIGITAL MARKETING TYPES

DIFFERENT TYPES OF DIGITAL MARKETING

What is Digital Marketing?

Digital marketing, also called online marketing, is the support of brands to connect with potential customers using the internet and other forms of digital communication. While people mostly associate online marketing channels and techniques like SEO, PPC, social media marketing, email marketing and others with digital marketing, a good digital marketing plan will also use offline marketing channels to boost brand recognition and recall. 

Types of Digital Marketing

Here is the list of various types of digital marketing you should be attentive of

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Social Media Marketing (SMM)
• Content Marketing
• Email Marketing 

Search Engine Optimization (SEO)

SEO consists of both on-page SEO and off-page SEO tactics. While  the former is all you do on your website to win clients over, including authoring on-point, useful and engaging content, the latter is what you do outside your website, including linking activities. The ultimate goal of SEO is to boost the number of website visitors by ranking highly in Google for certain target keywords. Add to this the fact that SEO is the least expensive of all the marketing techniques listed here while also compliant highly long-term, sustainable results, and you just cannot afford to ignore it.

• Pay Per Click (PPC)

Pay Per Click marketing deals with paid search result on Google and involves request on specific keywords that will garner the most web traffic for you.

It goes without saying that this branch of digital marketing, along with SEO, demands a thorough analysis of keywords, especially those that are relevant to your business. You can use the Google Keyword Planner and Google AdWords to carry out your research and arrive on a set of keywords that are popular yet cost-effective for you. It is then a matter of executing both short as well as long term PPC projects that will charge you every time a user clicks through to your site through the paid ad on Google. 

• Social Media Marketing (SMM)

SMM is the use of social media platforms so as to connect with your viewers and build your brand.

Everybody is on various social media these days and this can only mean one thing for new businesses promoting their brand on proper channels to gain a infinite fan following is a no-brainer. Paid and sponsored ads on social media are a viable option as they reach the demographic you intend to target and run for the duration you have set. Moreover, such paid ad campaigns are measurable and can also help you know a client group better.

• Content Marketing

Content marketing is a type of marketing which involves creating relevant and dependable content to attract defined addressees.

Content marketing services form the very backbone of digital marketing as it can lend itself superbly to other branches and help in transforming inactive website or social media page visitors to active customers. All you have to do is to have your ear to the ground and thoroughly understand what your consumers need and desire.

• Email Marketing

Some of us may view email marketing as a slightly archaic method that may not give up as positive an outcome as others. Let us warn you that emailing someone out of the depressed will not be appreciated and can affect your company reputation negatively. Instead, target those who have opted in to hearing from you and avoid business email address lists from third parties.

11th Aug 2021