WHY ANCHOR TEXT IS IMPORTANT FOR SEO

ANCHOR TEXT IMPORTANT

WHY ANCHOR TEXT IS IMPORTANT FOR SEO

SEO is a complex matter that consists of thousands of little details. Anchor text is one of these details.

An anchor is a text you click to move from one internet destination to another; it accurately anchors two different locations on the internet together. 

While anchors typically link webpages, they can also initiate downloads and link to documents like PDFs or files in Google Drive. That is why you should only click anchors from sites you trust, and hover over the link with your mouse but do not click to make sure the URL looks rightful. 

Here is an example:

Semrush is the all-in-one kit for digital marketing professionals.

In that sentence, the word Semrush is the anchor text. By hovering our mouse over the anchor, we can rest assured knowing it links to the Semrush homepage and not a unexplained malicious file. 

The text you choose for anchors is important for a few reasons:

• It tells your readers what to anticipate before they click the link. Anchor words are the promise about what is on the other side of the link, so they must be highly relevant.
• It tells Google algorithms what your content is about. Google algorithms use your anchor choices to make sure you are not charming in spammy practices and to know the topics you are linking to in your copy. 

 

16th Aug 2021