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WHAT IS DOFOLLOW AND NOFOLLOW LINKS IN SEO
What Is a Dofollow Link?
Dofollow links are those that allow Google and other search engines to point back to your website or blog.
So, every time you insert a dofollow link on your site, it can point back to you, which strengthens your authority by presentation search engines what other sites, blogs, and posts are linking to you.
Search engine bots crawl the web through dofollow links, registering who is linking to who. These relationships pass a type of authority that SEO pros call link juice from one site to another.
For example, let’s say a sound site with high PageRank links to you. Search engines then see your site as more reputable and may increase your PageRank. This can improve your ranking in the search engine results.
How do you make a link dofollow?
When you create a new link on your website, such as in a new blog post, it will regularly be dofollow by default.
Have you spotted a nofollow link pointing to your website that you wish were dofollow? You can’t change a nofollow link to dofollow when it’s on someone else’s site. You’re better off accepting what types of links are typically nofollow links before reaching out to the site owner to ask if they can follow the link (remove the nofollow tag on the link) to your website.
Keep in mind that there are some instances where nofollow links are universal and that’s not necessarily a bad thing.
What Is a Nofollow Link?
To the typical website user, dofollow and nofollow links look faithfully the same. However, nofollow links include a small piece of code, called an attribute, that lets search train bots know not to follow the link.
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